NIB enjoys positive reputation among key stakeholders

External feedback is valuable in the development of the Bank’s operations. Knowledge of how NIB is regarded by different stakeholders is also useful in order to accomplish NIB’s mission.

In 2009, a thorough knowledge and attitude survey was conducted among customers, potential customers, public authorities and investors, including intermediaries. The main goal of the survey was to identify NIB’s added value for these target groups and how they perceive the Bank.

According to the results, NIB enjoys a positive reputation among its stakeholders. Those who know the Bank best are the present customers and investors. As expected, potential customers and public authorities know the Bank to a lesser extent, but those who are familiar with the Bank have a positive attitude towards it.

The most preferred information channels among lending customers are bilateral contacts and the NIB Newsletter, while investors prefer intermediary banks and road shows the most.

NIB’s image was tested against different attributes such as reliability, environmental focus, and mandate orientation. The level of evaluations was high. In general, NIB scores best for the following attributes: focus on environmental issues, reliability and social responsibility. Lenders pay attention to NIB being a Nordic-Baltic institution. Investors note that the Bank has the highest possible credit rating and asset quality.

“NIB is well known and enjoys a positive reputation among our present customers and investors. This provides a good basis for broadening this group, especially in our focus sectors”, says Jukka Ahonen, Head of Communications at NIB.